As many of us are looking to the new year, VW is already looking ten ahead. Last week, Volkswagen released their TRANSFORM 2025+ program which outlines the course for the brand over the next decade.
“Our goals are high and our strategy is very ambitious. We want to benefit from change and to take Volkswagen into the lead in the new automobile industry with determination. Over the next few years, Volkswagen will change radically. Very few things will stay as they are. In the final resort, the new strategy is a major transformation program.”
Some of those radical changes include a three-phase transformation (restructuring, e-mobility, and shaping the major transformation of mobility), development of its own digital platform, evolve into a relevant and profitable producer in North America, comprehensive organizational reform, and to improve profitability while reducing cost.
Not only does VW want to move forward as a company but these proposed changes aim towards moving people forward both literally, with their vehicles, and metaphorically, with their technology and culture. As always, stay tuned to our blog for all the latest information about Volkswagen!
“TRANSFORM 2025+ VOLKSWAGEN PRESENTS ITS STRATEGY FOR THE NEXT DECADE : Volkswagen Media Centre.” Volkswagen Media Centre. Volkswagen, 22 Nov. 2016. Web. 30 Nov. 2016.



