Volkswagen Launched “Unleash Your Rrrr” Campaign
Everyone remembers playing with toy cars as kids and making our own car sounds as we navigated the toy around the imaginary track. Now, the Volkswagen brand has created a new social campaign called “Unleash Your Rrrr” that brings us back to those days of childhood and offers a unique interactive way to connect with the 2015 Golf R.
“The idea behind the Golf R ‘Unleash Your Rrrr’ was simple – imagination. As children, we’ve all played with toy cars, and the power of our imaginations allowed us to turn rugs into expressways and wooden floors into slick racetracks. Our voice would act as the engine. Fast forward to today where we now have the power of technology to enhance our imagination, and to visualize the power of our voice.” said Vinay Shahani, Vice President of Marketing for Volkswagen of America.
VW fans who wish to unleash their Rrrr can do so by visiting http://rrr.vw.com/. Here, fans can make a 10-second recording of their best car sound impression. Afterwards, Volkswagen will match up the sounds to video clips of VW Rallycross driver Tanner Foust doing some trick driving in the 2015 Golf R. The program’s technology analyzes the tone and pitch of each individual recording in order to select the video clips that will relate best to the sounds provided.
Visit the page today to create your own custom video and watch the videos below to see Tanner Foust and actor/comedian Michael Winslow unleash their rrrr.
Tanner Foust:
Michael Winslow:
Earlier this year, “The Golden Sisters” appeared in a series of Volkswagen advertisements for the TDI® Clean Diesel Jetta and Passat. In each of the videos, the trio humorously dispelled some common myths about diesel-powered vehicles through a series of videos called “Old Wives Tales”. Now, Mary, Theresa, and Josie are back in new advertisements for these same models only this time, they are advertising the incredible Model Year End Sales Event going on for both. The two new advertisements will air on television and can be seen on the Volkswagen YouTube page.
“We are happy to have the Golden Sisters back for another round of fun as we kick off our Model Year End Sales Event on TV and online,” said Vinay Shahani, vice president, Marketing, Volkswagen of America. “The sisters prove that sales event campaigns can be anything but typical, just like our dynamic range of products.”
Check out both videos below:
“What About A Deal”
“Hot Deals”
Volkswagen Has Sales Success In June
Volkswagen of America has announced their strong June 2015 sales of 30,436 vehicles throughout the month. Thanks to strong sales from the Golf family as a whole, including the individual Golf, the brand saw a 5.6 percent increase compared to June 2014. The Golf family as a whole finished the month with a 143 percent increase leading to 6,145 cars sold, and the individual Golf finished with a 227.8 percent increase to reach 1,967 vehicles sold. Along with that the Jetta and Tiguan also saw slight increases in sales. The Jetta saw an 8.3 percent gain in sales and the Tiguan saw a 7.8 percent increase in sales.
“We continue to see strong results from the Golf family, delivering the best June in 15 years. Diesel also proved its strength this month with more than 24 percent of our sales,” said Mark McNabb, chief operating officer, Volkswagen of America.
To get your chance at seeing these vehicles for yourself and even give them a test drive, swing by and come into our store at 213 U.S. Hwy 202/31 Flemington, NJ 08822.
Recently, Volkswagen of America made the announcement that it’s collaboration with Solazyme, Inc and Amyris, Inc for its Renewable Diesel Evaluation Program was successfully completed. Back in 2012 Volkswagen tested its renewable diesel formulas and TDI® Clean Diesel technology. The testing found that many of the results were very comparable to the crude based diesel in the performance category while resulting in fewer emissions. Throughout the two-year test over 134,000 miles were logged, evaluating the performance of a 100 percent algae based diesel fuel and a plant-sugar derived fuel, and it was also determined that fuel economy was either similar or even better.
“The successful completion of this collaboration with two leaders in renewable fuels and products highlights how far advanced fuel technology has come in recent years, proving that sustainable fuels are not only produced in more environmentally friendly ways but can offer similar performance and lower emissions from a well-to-wheel perspective when compared with commercially available crude based fuels,” said Ewald Goessmann, executive director, Volkswagen Group of America, Electronics Research Laboratory. “Evaluations like this are part of Volkswagen’s broader holistic environmental strategy which underscores the company’s commitment to the environment by deploying a comprehensive approach which addresses carbon reduction and sustainability at each part of the vehicle lifecycle.”
These results show just how promising renewable fuel can be, with benefits including better fuel economy and lower emissions. During the test, no engine problems were triggered and no extreme wear occurred and on top of that the production of soot was lower than using normal diesel.
Overall, the tests showed that renewable clean diesel could have extremely positive results and currently have a lot of potentials. Volkswagen plans to continue looking at the study to determine even more information for the future.
MoMA Honors VW Chairman
Chairman of the Board of Management of Volkswagen Aktiengesellschaft, Prof. Dr. Martin Winterkorn, was recently honored at the annual MoMA PS1 Gala Benefit. He was recognized during the benefit for his dedication to promoting international culture and arts and support of the MoMA.
In recognition of Winterkorn’s efforts, Glenn D. Lowry, Director of MoMA delivered a laudatory speech in which he stressed the importance of his support of the MoMA’s exhibits especially the EXPO 1 New York which was shown in 2013 and 2014.
“More than 80 years ago, The Museum of Modern Art was founded with the idea that modern art should be accessible to all people. This philosophy has guided us since then, even as we have entered a technological age. Throughout its activities in the fields of arts and culture, Volkswagen has shared this belief, and we highly appreciate Dr. Winterkorn’s active role in fulfilling this corporate commitment“, said Glenn D. Lowry.
Happy 4th of July From King Volkswagen
King Volkswagen hopes that our customers enjoy celebrating the Fourth of July weekend in Gaithersburg, Rockville, Bethesda and Germantown, MD. Have an exciting Independence Day celebration and then take a trip into our dealership, located at 979 N Frederick Ave in Gaithersburg, MD to continue the celebration by getting into a new Volkswagen model. Stop by anytime and we will be happy to assist you with all of your VW needs!
Research & Review Page On 2015 VW e-Golf Released
The 2015 Volkswagen e-Golf has been outlined in a new Research & Review page the King Volkswagen recently released for all interested customers that live near Gaithersburg, Rockville, Bethesda and Germantown, MD. Through this new page, the entire vehicle will be described with in-depth detail. Including information on the performance, safety and standard and available features. We have some of the highlights from the page below, but be sure to check out the full page for a more detailed look at this all-new model.
This model gets its power by a 115 hp 85kW Ac Synchronous Electric Motor along with a Single-Speed Automatic Transmission. EPA estimate is 126 MPGe City/ 105 MPGe highway*.
Some of the standard features that you can expect to find on the 2015 VW e-Golf include Intelligent crash Response System, Hydraulic Brake Assist, Automatic Post-Collision Braking System, Park Distance Control System, Keyless Access with Push-Button Start, Heated Front Seats and Proximity Sensors.
Once you read through the full page be sure to fill out our Online Scheduling Form to setup a test drive of the 2015 VW e-Golf with King Volkswagen.
*See www.fueleconomy.gov for EPA estimates. Your mileage will vary and depends on several factors, including your driving habits and vehicle condition.
Volkswagen made out big time at the Plus X Awards this year. In total, they won six awards including the ‘Design Team of the Year Award’.
In one citation one judge said, “Over many decades, Volkswagen has developed a brand identity and has not lost sight of this in the face of contemporary trends. In fact, quite the opposite. From the big picture down to the smallest detail, from the silhouette to the increasingly important light signature, coherent concepts unite functionality and emotion. And they do so on a large scale. Volkswagen’s design team has proved, especially with the ‘C Coupé GTE’ concept car just recently unveiled in Shanghai, how scalable and yet refined the company’s current styling is.”
Two Volkswagen models also earned ‘Best Product of the Year’ and the Passat Saloon, Passat Variant, and Golf Sportsvan all earned innovations awards in the ‘High Quality, Design and Ease of Use’ segment.
King Volkswagen To Release 2015 VW CC page
The 2015 Volkswagen CC can be found in our showroom here at King Volkswagen where we serve customers from Gaithersburg, Rockville, Bethesda or Germantown, MD. We invite all of you to stop by and check out this impressive new vehicle, but if you would like to learn more about it first then keep an eye out for the new Research & Review page that will soon be released on this model. This new page will allow you to learn all about important specifics such as safety features, engine and transmission options, standard and available features and anything else you could want to know. This page will be arriving under our “Model Lineup” tab soon, so be sure to keep checking back for more information.
2015 Volkswagen Beetle Research Page Now Available
The 2015 Volkswagen Beetle is now available for customers to buy around Gaithersburg, Rockville, Bethesda, and Germantown MD. The Beetle is available in both 11 trims and 11 colors, allowing anyone to find the Beetle perfect for them. Come into our store at 979 N Frederick Ave in Gaithersburg, MD to get behind the wheel and see just how much you love the 2015 Beetle.
With three different engines to choose from, the 2015 Volkswagen Beetle has the capabilities of producing 210 hp and 207 lb-ft of torque to give the beetle an EPA estimated mpg of 31city/41highway. On top of that there are four transmissions available to give you any driving style that you’d like.
Safety isn’t forgotten with standard features including an advanced airbag system, electronic differential lock, and electronic brake distribution just to name a few.
Available features include an aux input jack, eight speakers plus a subwoofer, heated front seats, and many more to make your ride as enjoyable as possible.
Take a look through the full page in order to learn more and then head on over to see us here at King Volkswagen to test out the 2015 Volkswagen Beetle in person.
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