Volkswagen Launched “Unleash Your Rrrr” Campaign

Everyone remembers playing with toy cars as kids and making our own car sounds as we navigated the toy around the imaginary track. Now, the Volkswagen brand has created a new social campaign called “Unleash Your Rrrr” that brings us back to those days of childhood and offers a unique interactive way to connect with the 2015 Golf R.

“The idea behind the Golf R ‘Unleash Your Rrrr’ was simple – imagination. As children, we’ve all played with toy cars, and the power of our imaginations allowed us to turn rugs into expressways and wooden floors into slick racetracks.  Our voice would act as the engine. Fast forward to today where we now have the power of technology to enhance our imagination, and to visualize the power of our voice.” said Vinay Shahani, Vice President of Marketing for Volkswagen of America.

VW fans who wish to unleash their Rrrr can do so by visiting http://rrr.vw.com/. Here, fans can make a 10-second recording of their best car sound impression. Afterwards, Volkswagen will match up the sounds to video clips of VW Rallycross driver Tanner Foust doing some trick driving in the 2015 Golf R. The program’s technology analyzes the tone and pitch of each individual recording in order to select the video clips that will relate best to the sounds provided.

Visit the page today to create your own custom video and watch the videos below to see Tanner Foust and actor/comedian Michael Winslow unleash their rrrr.
 
Tanner Foust:
 

 
 
Michael Winslow:
 

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