Volkswagen Partners With YUZ Museum For The “Rain Room”

Volkswagen is partnering with the YUZ Museum in Shanghai for the Rain Room exhibit. The Rain Room which is one of the most captivating art exhibits of the past few years is an area of constantly falling water that stops its shower whenever anyone steps. This combination of technology and human experience creates an experience unlike anything else. The Rain Room at the YUZ Museum takes inspiration from an exhibit at the Museum of Modern Art in New York.

Entrepreneur and well-known art enthusiast, Budi Tek helped to establish the YUZ Museum and designed by world renowned architect, Sou Fujimoto, the museum opened in May 2014 as a piece of the non-profit YUZ Foundation. This group promotes both local and global artists as well as often lending famous pieces from its collection to various art institutions across the world. The foundation strives to promote contemporary art as well as promote cultural networks between Asia and the West.

The Rain Room announcement adds to Volkswagen’s push to allow for art to be more easily accessed for people across the globe, especially in China. This recent partnership adds to already existing partnerships with the Nationalgalerie and support of New York’s MoMa as well.

“We at Volkswagen believe that everyone should have access to art and culture. That is why we engage worldwide with forward-looking cultural institutions also to add value to the company by inspiring our own creativity,” explained Prof. Dr. Jochem Heizmann, Member of the Board Volkswagen Aktiengesellschaft as well as President and CEO Volkswagen Group China.  “This is why we would like to thank Mr. Budi Tek, his YUZ Foundation and the YUZ Museum for the great opportunity to support this exciting art project with its premiere in China. The artwork Rain Room makes art a very emotional experience in relation to intelligent technology and the natural elements. It is creating a digitally-enabled emotional connection with the world around us, and evoking sustainability by making us think about precious resources such as water.”

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